Where it started
“Having a rockin’ evening.”
The line that got scribbled on Green Mill checks long before Buddy Life had a name.
Buddy Life
Hey
Buddy
Apparel, art, music and a few good excuses to get outside.
Stay out there.
Shop
Fresh from Buddy Life.
The Buddy Board
What's happening around here.
A rotating mix of art, gear, generated scenes and whatever else earns a spot.
Pass the positive
Say hey first.
That is really the whole idea.
Out there
Made to live in.
Trips, music, weekends, bad ideas that turn into good stories — Buddy Life belongs in the middle of it.
Digital Buddy
Buddy Credits
Use credits for Buddy Scenes, ringtones, and whatever digital experiments we build next.
Credit purchasing is coming next
Partnerships
Buddy x good stuff
Collabs, affiliate finds, and brands that feel like they belong here.
Talk about a Buddy partnershipHow this whole thing started
It started on a restaurant check.
At 18, waiting tables at the Green Mill, I used to write “Having a rockin’ evening” on customers' checks. No business plan. No brand strategy. Just something fun to send people out the door with. Years later, that same idea eventually became something even simpler: Hey Buddy.
Someday I'd love to see two strangers cross paths in Buddy gear and hear one of them say it first.
Read the Buddy Life story